Assist M.E.
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![](https://cdn.prod.website-files.com/662fcf0dd626190ee6664ec1/66bd18d2007af693cd7c71f5_Hinermg.com-47.jpeg)
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Objective
To design and produce compelling visual content that accurately represents the brand of Assist M.E., a Charlotte-based non-profit specializing in recycling mobility devices. The goal was to create a marketing video for their website and produce versatile branding photos and videos suitable for various platforms.
What we've done
- Strategic Content Planning
- Comprehensive Video Production for Website Marketing
- Professional Branding Photography
- Employee Headshots Across the Organization
- Multi-Platform Video Creation
- Script and Shoot Day Coordination for Optimal Resource Management
Creative Process
- Research: We began by thoroughly understanding Assist M.E.'s mission, analyzing their market position, and identifying their target audience. This research was foundational for aligning our creative vision with their organizational values and industry needs.
- Content Development: Leveraging insights from our initial research, we crafted a detailed plan for both photo and video content, ensuring it would resonate with the intended audience and reflect the brand's ethos.
- Visual Production: We executed a series of professional photo shoots and video recordings, capturing essential branding elements, employee headshots, and dynamic scenes for the marketing video.
- Editing and Refinement: With feedback from Assist M.E., we meticulously edited the photos and videos, fine-tuning visuals to precisely represent their brand and enhance the overall appeal.
- Finalization: The final edited images and video were delivered in various formats, optimized for use across multiple platforms, including their website and social media channels.
Results
The newly created visual content vividly embodied Assist M.E.'s brand values and effectively engaged their target audience. The organization observed a significant boost in website traffic and increased engagement on social media platforms.
Conclusion
Through comprehensive research, strategic planning, and collaborative execution, we successfully developed impactful marketing materials that not only met but exceeded Assist M.E.'s objectives, significantly aiding in their mission and outreach efforts.